New speakers confirmed for the APD Conference

Perrine Gauthier & Joeri Christiaen (Thuristar, Belgium) will describe the journey that led them from the creation of the short “850 meters” to the TV series “My Knight and Me”.
Eric Shaw (screenwriter, USA) will discuss modernising a brand with reference to “Muppet Babies” taken on by Disney.
Karina Schaapman (writer, Netherlands) will report on how a 360° brand can be successfully established with reference to her project “Mouse Mansion”.
Lars Wagner (Playmobil, Germany) will introduce the digital strategy for the analogue toy world of Playmobil.

Here is more information on the conference.