ENABLE – Case Studies and Market Trends (APD Conference 2015)

Thursday, 7 May 2015

Financing, distribution and ways of storytelling are changing rapidly in today’s animation industry. Producers need to be more flexible than ever before, prepared to invent new ways of financing and production and willing to listen and learn – from each other, from cultural changes and from a transforming media society.


14:00 – 15:30 Enable!

The question informing Enable!, the first section of the conference, was therefore: what is required to enable us to turn our content into a success story? Our speakers shared current and inspiring examples and forward-looking strategies on content creation and production for various platforms and formats.

MODERATOR: Lilian Klages, APD Curator

Axel von Maydell // CEO, Morgen Studios
Steffen Kottkamp // Creative Director, MackMedia, Europa-Park Media Company
Christian Fonnesbech // CEO and creative director, Investigate North


16:00 – 17:00 Content Briefing Sessions

In the Content Briefing Sessions in the conference’s second section, German and international broadcasters and distributors outlined their programme requirements and gave their assessment of future market trends and developments.

MODERATOR: Christophe Erbès, APD Curator

Gabriele Holzner // Head of Family Children and Lifestyle Programming, Hessischer Rundfunk (HR)
Wiebke Hoefer // Senior Director of Sales, DHX Media
Jo Daris // Head of Operations, m4e
Katharina Pietzsch // Director ZDFE.junior 

17:00 – 18:00 Who killed Bambi? – Journalism and Animation in Germany

In the conference’s third section, Who killed Bambi? – Journalism and Animation in Germany, we took a closer look at the German market. Producers and journalists discussed the quality and quantity of German animation production and the public’s and media response.

MODERATOR: Ulrich Höcherl, Executive Editor-In-Chief & Deputy Managing Director Busch Entertainment Media

Keynote: Gabriele Walther // Founder and Managing Director, Caligari Film

Dr Rolf Giesen // Film Scholar and Journalist, Die Welt
Daniel Kothenschulte // Journalist, Frankfurter Rundschau
Tony Loeser // CEO and Producer, MotionWorks
Andreas Platthaus // Journalist, FAZ
Julia Weber // Head of Acquisitions & Theatrical Sales, Global Screen